Question 2: How effective is the combination of your main product and ancillary texts?

For my A2 course this year, I had to create a print production package that consisted of a magazine advert and a digipak for an album. Subsequent to that, I had to find a partner and direct and create a music video, keeping in mind the themes from my print production work to create a coherent marketing package. Prior to starting the print production work, my partner had already decided upon the basic narrative for our music video, and upon the song we were going to use. We knew that we were going to make our music video about two mime characters, even before we had created a storyboard for it, therefore we both chose to feature a mime character on our print production work. The idea for this was to create a house style which meant the whole package worked well together, in order to attract our target audience and make it easily recognisable as the bands house style.

Question 2.

Dan Biddle, 17: "You have an excellent degree of coherence in your three media products, The usage of the mime has been maximised to its full potential here, well done!! You've made it very clear that all three are related and linked by using the same colour schemes throughout and i think that is the main reason for your high level of coherence, that and that you've used the same actors and costumes, and font. I'm finding it very hard to see a fault in your work, the only thing that immediately springs to mind is: where is the female mime in your print work? she features very heavily in the video, but alas, she is no where to be seen on the advert or digipak, one would expect her to be there having seen the video. My favourite aspect of your print work is the digipak cover, i love how you've taken a reel of photos and lined them all up like that, it really does look FANTASTIC!!"

Elizabeth Money, 18: "yeah they are coherent, the colours & style are all the same and the mime is present in all three making it easy to tell they all come from the same artist"

After carefully analyzing different aspects of my digipak design, magazine advert and music video, I concluded that the main link between the 3 was the use of the 'mime' costume, which formed a coherent link between the three media texts. Aspects such as lighting, font and colour scheme differentiated between the print production and music video, however I thought the 'mime' theme featured throughout was enough to create a coherent house style for the product and band.

My audience responses shared a different view to mine, and seemed to think that the colours and font were coherent throughout. Although I do not agree, I am pleased that they think that there is a coherent house style, meaning that the marketing package would work well together, and that I've created a successful "brand" for band/album.