Wednesday 14 July 2010

Post-Production.

I felt the most useful tool during the video production task was 'Adobe Premiere Pro 2.0'


I found this useful because it easily allowed us to manipulate video and sound so we could create a video which was successfully synchronised. It also allowed you to edit clips, so we could apply effects like slow motion to the video. It also allowed us to brighten clips, in which we felt the lighting was too dim. Clipping tools allowed us to manipulate clips to the right length, and made continuity editing more easy to achieve. All in all, this software allowed us to create a more professional replica of the original video.


Final Video


Research and Planning.

I found that the most useful planning task was the 'Lip Sync' exercise, in which we learned about how to use 'Adobe Premiere Pro 2.0' in order to give us experience with video editing before making the final video. I learned how to import video from a digitial video camera and how to edit video to sucessfully sync the singers to the music. This knowledge was incredibly useful throughout the video production task as the skills required to edit were previously gained during research and planning.

Lip Sync Exercise.



During the making of the video, it was clear that storyboarding before hand was important as it kept our knowledge of timing and shot types accurate. In my A2 year i intend to storyboard more so shots are not forgotten and the video is kept professional looking.

This is an example of the storyboarding we did for the Video Production task.





Also in my A2, research and planning i intend to do will be:
  • Research into other music videos, shot types commonly used, effects commonly utilised, effective locations, etc
  • Mise-en-scene: set or location design, plan carefully where video will be filmed. actors/singers chosen, costumes planned
  • Camera used, shot type used: steadycam, handheld, etc
  • Research into sound, which song would be most suitable for a music video
  • Storyboarding

Digital Technology - Video Production Task

During the video production task, my knowledge of filming and editing technology increased considerably. My understanding of different shot types also improved, as I learned how to create them using a digital film camera. The video included shots such as tracking, medium close up, close up and wide shots, which when edited created a professional replica of the original video. To edit the video, we used video editing software called “Adobe Premiere Pro 2.0”, with which we used the clipping tools to create ‘invisible’ continuity editing. This software also made it relatively simple to sync the singer's mouth to the music, which is essential for the music video. This task reinforced this fact, and i have learned that it is incredibly important in video production to keep the timing with clips and sound accurate.

During the A2 year, i would like to make sure the lip sync on the main coursework task is more accurate, and i intend to develop my knowledge of shot types in order to create a professional looking music video. I would also like to create my video in a more diverse location.