Friday, 17 December 2010

Finished Print Production.

(The CD shape is used to indicate where the CD will go, it is not part of the design)

This is the final edit of my digipak design. I used the same background for the CD as the back cover as the images are small and some will be visable when the CD is in place. Because the background is quite busy, I decided to make my CD design simple, so there there isn't too much contrast and it doesn't look too complicated. This is the CD design:

For the design on the CD I used the elipse tool to create a circle within the CD template, then used the text tool to create text that follows a circular path. I looked at other CD's, and discovered they often incorporate the 'Compact Disc Digital Audio' symbol, along with the logo for the record company. Because of this, I included them on my design, along with numbers for the barcode and a bit of marketing information.
Also for my digipak, I created a leaflet to go inside, which features things such as producing information, 'thanks' and lyrics to the CD. Here is my final leaflet design:

(The black line is used to indicate where the fold is, it is not part of the design)

For this design, I didn't stick to my original plan where I would incorporate things such as the 'passport photo layout' I previously designed, and used fewer pages. This is because the lyrics utilised less space than originally planned, and a few of the layouts didn't look effective when applied on Adobe Photoshop. Because of this, I used a few of my original ideas, however adapted them to create a design that would look more effective. This leaflet would feature behind the bottom right hand panel (featuring lyrics) on my digipak, so this panel opens onto more images and lyrics. After researching into CD leaflets by other artists, I discovered there are features such as 'Artist Thanks', where a small paragraph of writing by the artist is included, thanking the people who gave them inspiration for the album. Other things incorporated in these leaflets were production and engineering information. Because of this, these things were also featured on my design, in order to achieve the most professional outcome possible.

For advertising for the digipak, we were asked to create an advert to feature in a music magazine. I chose to create a half page advert, as the band are relatively well known, however wouldn't feature on a full A4 page in a magazine. I incorporated magazine reviews, and chose to use the same image as the front cover of my digipak, to keep it recognisable for the audience (see previous blogs). This is my final design:

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