Audience Feedback to Print Production Work.

To see if my print production task was successful in appealing to my target audience, I created a 'focus' group and asked my target audience the following questions:

1. What do you think of the digipak?

"I really like it, it's a very interesting design and i like the "old style", the mime fits in with "indie" music genres and gives it a quirky style, it's very individual, I like the black and white contrasting with the bright red, and I like the effect on those pictures (points to inlay) where the two images are merged together"

"I think it's really good actually, it looks really professional. It's got a lot of the same character over and over, so it's got continuity and it looks like it could very well be sold as an actual album."

2. What genre do you think this is?

"I'd definitely say it was 'indie' cause it looks quite quirky, it looks like the sort of thing that only a select few people would know about"

"I'd say it was an indie, it's a bit off the mainstream, but it goes with the conventions of the indie genre"

3. What don't you like about the digipak?

"I think the font could be a bit lighter on the one panel, but apart from that i think it's really cleverly designed"

4. What do you think of the photos?

"The model looks really good, and I like the black and white contrasting with the red"

"They're quite creative, the models poses are interesting and they all look quite different"

The purpose of asking these questions was to find out if there could be any improvements made and if it would successfully sell as a media product. The results of my audience feedback showed that generally it appealed to my target audience and that they would be interested in buying it if they saw the product being distributed.