Post-Pitch.

This was the power point presentation for our Music Video pitch.

The majority of the feedback from our music video pitch was positive, people particularly liked the stop motion test shoot and the mime idea as the focal point. We received comments such as:
"Use of stop motion - this adds another dimension to the video. Mime characters are certainly original."
"Using mimes to tell the story is very unique"
"Puts a twist on the indie conventions"

Some concerns that our audience had were regarding the choice of our target audience demographic, stating that the range of our target audience profile was too large. On our pitch we stated that the target audience would be between A and C2 on the Jicnars scale, but as our target audience were mostly students the placement of our audience on the Jicnars scale would be based around their parents income. We did a survey of our class and we discovered that students who had parents with a higher income were equally as inclined to listen to the music as students with parents earning a lower income. As a result of this, we decided to keep the target audience demographic the same as it is accurate.

Another piece of constructive criticism we received was about the logistical arrangements of our music video filming. In our pitch we stated that we would do some filming in a place called 'Friar Street' in Worcester due to it's old cobblestone style which'll fit in with our video effects such as film grain which also give it an old feel. The audience thought this was a good idea, however they stated that it could be awkward for filming as it's a public place and it would be difficult to keep the filming space clear. As a result of this we decided to film on a week night in the early evening because there would be fewer pedestrians there and would provide a softer light which would create a more effective mise-en-scene in the video.